Jay-Z + Barney's New York Holiday Collection Collaboration
Hip-Hop mogul Jay-Z has collaborated with Barneys New York for a limited collection of designer products. As part of their “New York Holiday” partnership, the Brooklyn rapper has teamed up with some of the world's prestigious fashion houses including Balenciaga, Balmain, Lanvin, Proenza Schouler, and Rick Owens to create exclusive, limited edition products inspired by his hometown in a color palette of black, white, gold, and silver.
Beginning November 20, the products, which include a backpack, jewelry, humidor, and accessories, will be available in the BNY SCC Gallery, an immersive space at the Barneys New York flagship store. A quarter of sales will go to Jay Z’s Shawn Carter Foundation, which helps low-income students pay for college.
“With this project, Barneys New York and I were able to take the slickness, energy, and innovation of New York City and translate that into quality, timeless pieces,” said Jay Z. “Everything that encompasses ‘A New York Holiday’—the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Gallery—represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me.”